NitroPack
PerformanceAutomated speed optimization service targeting Core Web Vitals
Overview
NitroPack is a cloud-based website optimization service that automatically applies performance improvements without requiring technical expertise. Founded in 2018 by a Bulgarian team, the platform combines multiple optimization techniques into a single service that works as a proxy layer between your website and visitors. Unlike plugin-based solutions like WP Rocket, NitroPack processes and optimizes content through their global infrastructure before serving it to users.
The platform targets websites struggling with Core Web Vitals scores, particularly those on shared hosting or with complex WordPress setups. NitroPack's approach differs from traditional caching plugins by handling optimization server-side rather than on your hosting environment. This means resource-intensive optimizations like image processing and code minification don't burden your server, making it particularly valuable for sites on limited hosting plans.
The service integrates with major platforms including WordPress, Shopify, OpenCart, and custom websites through CloudFlare integration. Their automated approach appeals to agencies managing multiple client sites, as it requires minimal configuration while delivering measurable performance improvements across different website types and hosting environments.
Key features
Automatic Page Caching
Generates and serves cached versions of pages with intelligent cache warming and invalidation based on content changes.
Image Optimization
WebP conversion, lazy loading, and adaptive compression that adjusts quality based on device and connection speed.
Code Minification
Compresses HTML, CSS, and JavaScript files while maintaining functionality and removing unused code blocks.
Global CDN
Distributes cached content across 300+ global edge locations with automatic failover and geographic routing.
Critical CSS Generation
Extracts and inlines above-the-fold CSS while deferring non-critical styles to improve First Contentful Paint.
Resource Optimization
Bundles and optimizes fonts, scripts, and stylesheets with preloading directives for critical resources.
Core Web Vitals Monitoring
Real-time tracking of LCP, FID, and CLS metrics with detailed performance reports and optimization recommendations.
Database Optimization
WordPress-specific database cleanup including revision removal, spam cleanup, and query optimization.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 1 site, 5,000 pageviews/month, basic caching |
| Business | $22/mo | 1 site, 25,000 pageviews/month, full optimization suite |
| Growth | $51/mo | 5 sites, 100,000 pageviews/month, priority support |
| Scale | $176/mo | 50 sites, 500,000 pageviews/month, white-label options |
| Custom | Contact for pricing | Unlimited sites and pageviews, dedicated infrastructure |
FAQ
Does NitroPack work with WordPress plugins?
NitroPack is compatible with most WordPress plugins, though some caching and optimization plugins should be disabled to prevent conflicts. They maintain a compatibility list for popular plugins.
How does NitroPack compare to WP Rocket?
NitroPack provides cloud-based optimization with a global CDN included, while WP Rocket is a local caching plugin. NitroPack offers more automated optimization but costs more than WP Rocket.
Can I use NitroPack with Cloudflare?
Yes, NitroPack works alongside Cloudflare, though some features overlap. You can use Cloudflare for DNS and security while leveraging NitroPack's optimization features.
What happens if I cancel NitroPack?
Your site reverts to its original, unoptimized state immediately. NitroPack doesn't make permanent changes to your site's code or structure.
Does NitroPack improve mobile page speed?
Yes, NitroPack includes mobile-specific optimizations like adaptive image compression, AMP-like optimizations, and mobile-first critical CSS generation.
Review Sentiment
60 reviews across 2 sources
Bottom line
NitroPack punches above its weight at $22/mo: all-in-one performance optimization: caching, CDN, image optimization. The main trade-off is aggressive optimization can break site functionality, but the value is hard to beat in performance.
People love
- +All-in-one performance optimization: caching, CDN, image optimization, and code minification
- +Dramatically improves PageSpeed scores often with just a single plugin install
- +Works with WordPress, WooCommerce, and other platforms without complex configuration
Common complaints
- –Aggressive optimization can break site functionality — especially JavaScript-heavy elements
- –Customer support has slow response times during high-demand periods
- –Starting at $22/mo is more expensive than WP Rocket for users who only need caching
Last updated Feb 2026