Mangools
Keyword ResearchBeginner-friendly SEO toolset with keyword-first approach
Overview
Mangools positions itself as the approachable alternative to enterprise SEO tools like Ahrefs and Semrush. Built by a Slovak team in 2014, the platform packages five distinct tools under one dashboard: KWFinder for keyword research, SERPChecker for SERP analysis, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for domain insights. The interface prioritizes visual appeal and ease of use over advanced functionality.
The tool targets solo marketers, small agencies, and businesses that find enterprise platforms overwhelming. Mangools deliberately simplifies complex SEO concepts — keyword difficulty gets a color-coded scale, backlink metrics use intuitive visualizations, and SERP analysis presents data in digestible chunks. This approach works well for users who need reliable SEO data without the learning curve of more comprehensive platforms.
While Mangools covers most SEO fundamentals, its keyword database is smaller than major competitors. The platform shines in European markets where its data coverage is strongest, though global keyword research capabilities have improved significantly since launch.
Key features
KWFinder
Keyword research tool with difficulty scoring and search volume data. Shows trending keywords and related terms with intuitive filtering options.
SERPChecker
SERP analysis showing current ranking pages with authority metrics, social shares, and estimated traffic for each result.
SERPWatcher
Rank tracking with daily updates and performance insights. Tracks desktop and mobile rankings with local search support.
LinkMiner
Backlink analysis tool showing link strength, anchor text, and citation flow metrics. Includes spam score and link preview functionality.
SiteProfiler
Website analysis showing domain authority, backlink profile, and top-performing content. Provides competitor comparison features.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Basic | $30/mo | 100 keyword lookups daily, 200 keyword suggestions, 25 competitor keywords, 100 backlink rows |
| Premium | $40/mo | 500 keyword lookups daily, 700 keyword suggestions, 100 competitor keywords, 500 backlink rows |
| Agency | $80/mo | 1,200 keyword lookups daily, 1,500 keyword suggestions, 200 competitor keywords, 1,500 backlink rows |
FAQ
How accurate is KWFinder's keyword difficulty score?
KWFinder uses a 0-100 scale based on domain authority of ranking pages. It's reliable for basic difficulty assessment but may overestimate difficulty for newer domains with strong content.
Can Mangools track local rankings?
Yes, SERPWatcher supports location-specific rank tracking for cities and regions. You can track both desktop and mobile rankings for local searches.
What's the difference between Mangools and Ahrefs?
Mangools focuses on simplicity and keyword research, while Ahrefs offers deeper technical features and larger data sets. Mangools is more budget-friendly but has smaller keyword databases.
Does Mangools integrate with Google Search Console?
Yes, you can import keywords from Google Search Console directly into KWFinder. This helps identify opportunities in your existing organic traffic.
How many keywords can I track with each plan?
Basic plan tracks 200 keywords, Premium tracks 700, and Agency tracks 1,500. All plans include daily rank updates and mobile tracking.
Review Sentiment
181 reviews across 2 sources
Bottom line
One of the better values in keyword research. Mangools delivers exceptionally beginner-friendly for just $30/mo, earning a 4.8/5 rating. The downside: lacks depth for advanced technical SEO analysis compared to Ahrefs.
People love
- +Exceptionally beginner-friendly with intuitive KWFinder interface
- +Best value SEO toolset at its price point starting at $29.90/month
- +Beautiful data visualizations and clean UX that simplifies keyword research
Common complaints
- –Lacks depth for advanced technical SEO analysis compared to Ahrefs or Semrush
- –Keyword volume data can be inaccurate for niche and long-tail terms
- –Tracked keyword limits are restrictive on lower plans with expensive upgrades
Last updated Feb 2026