Local SEO Skills

Local SEO Skills isn't software in the usual sense. There's nothing to log into. It's a library of 38 Claude Agent Skills — plain-Markdown instructions — that teach Claude how to do local SEO work: audit a Google Business Profile, interpret a geogrid scan, check citation consistency, draft review responses, and run competitive analysis. Built by Garrett Smith, who's spent 20-plus years in SEO as a practitioner, consultant, CMO, and agency owner, the whole thing is open source under the MIT license.

The 38 skills split into 26 strategy skills and 12 tool skills. The strategy skills are the reasoning — what to check, how to weigh it, what to recommend. The tool skills are the plumbing that connects Claude to data sources like Local SEO Data, Ahrefs, Semrush, Google Search Console, and BrightLocal. On top of that sit 15 scheduled task templates for recurring work and a client brief system that keeps each account's details in Claude's context between conversations.

Because it's open source, you can read every skill. That matters more than it sounds. With a typical AI visibility tool you trust a black box; here you can open the Markdown and see exactly what the audit checks and why it recommends what it does. Don't like a heuristic? Edit it. That transparency is the core argument for using skills over a closed SaaS product.