Jasper
AI WritingEnterprise AI writing platform for marketing teams
Overview
Jasper positions itself as the enterprise-grade AI writing solution for marketing teams, built on GPT-4 with additional training for marketing use cases. Founded in 2021 by Dave Rogenmoser and Chris Hull, the platform has raised over $125 million and serves 100,000+ customers including Airbnb, IBM, and Logitech. Unlike general-purpose AI tools, Jasper focuses specifically on marketing content with templates, brand voice training, and team collaboration features.
The platform's core strength lies in its marketing-specific approach. Where ChatGPT or Claude require extensive prompting, Jasper provides proven templates for blog posts, ad copy, email campaigns, and social media content. The brand voice feature sets it apart from competitors like Copy.ai and Writesonic by learning your company's tone and style from uploaded content samples. This makes it particularly valuable for enterprises that need consistent messaging across large content volumes.
Jasper targets marketing teams at mid-market and enterprise companies who need to scale content production while maintaining brand consistency. It's ideal for content marketing managers, copywriters, and agencies managing multiple clients. Teams spending $500+ monthly on freelance writers or struggling with brand voice consistency across team members will find the most value. Solopreneurs and small businesses may find the pricing steep compared to alternatives like Rytr or Copy.ai.
Key features
Brand Voice Training
Upload your content to train Jasper on your brand's tone, style, and messaging for consistent output across all content.
Content Templates
50+ proven templates for blog posts, ad copy, emails, social media, and landing pages with built-in conversion frameworks.
Team Collaboration
Real-time editing, commenting, and approval workflows with user permissions and project management features.
Plagiarism Detection
Built-in plagiarism checking powered by Copyscape to ensure originality across all generated content.
API Integration
Robust API for integrating Jasper into existing content workflows, CMSs, and marketing automation tools.
Multi-language Support
Generate content in 25+ languages with localized templates and cultural context awareness.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Creator | $49/mo | 1 user, 50K words/month, 50+ templates, plagiarism checker |
| Teams | $125/mo | 3 users, 150K words/month, brand voice, collaboration tools |
| Business | $500/mo | 10 users, 700K words/month, custom brand voice, advanced templates |
| Enterprise | Custom | Unlimited users, custom integrations, dedicated support, SSO |
FAQ
How does Jasper's brand voice feature work?
Upload 3-5 pieces of your existing content and Jasper analyzes tone, style, and messaging patterns to replicate your brand voice. It takes 30-60 minutes to train and can be applied to any template.
Can Jasper integrate with content management systems?
Yes, Jasper offers a Chrome extension and API integrations with WordPress, HubSpot, Contentful, and other major CMSs for direct publishing workflows.
Does Jasper help with SEO optimization?
Jasper generates content but doesn't provide SEO analysis. You'll need tools like Surfer SEO or Clearscope for keyword optimization and content scoring.
What's included in the plagiarism checker?
Jasper includes Copyscape integration that scans generated content against billions of web pages. Each plan includes different monthly plagiarism check limits.
How does Jasper compare to ChatGPT for content creation?
Jasper offers marketing-specific templates, brand voice training, team collaboration, and plagiarism checking that ChatGPT lacks, but costs significantly more than ChatGPT Plus.
Review Sentiment
3,127 reviews across 3 sources
Bottom line
Start free, upgrade if it clicks. Jasper earns a 4.8/5 for built for marketing teams producing content at volume, with paid plans from $49/mo. The most common criticism: many users find ChatGPT paired with an SEO tool is a better value.
People love
- +Built for marketing teams producing content at volume — strong brand voice controls and templates
- +Supports 25+ languages with enterprise-grade brand voice customization
- +Creator plan at $49/month is more accessible than enterprise-only competitors
Common complaints
- –Many users find ChatGPT paired with an SEO tool is a better value than Jasper's native features
- –Limited native SEO capabilities — requires integrations with external tools for optimization
- –Pricing climbs quickly at Pro ($69/mo) and Business (custom) tiers for teams
🟠Reddit sentiment
mixed11 threads in r/SEO, r/artificial, r/content_marketing
“Jasper AI gets me 70% of the way there, but that last 30% is where the real work happens”
r/content_marketing· 43 pts
“I stopped using it solely because I got better at prompts and found ChatGPT where I could get the same info”
r/artificial· 67 pts
🔵𝕏 sentiment
mixed8 posts
“Jasper AI's output often felt generic and lacked the creativity and nuance I expect from AI writing tools”
@content_reviewer· 156 likes
“Terrific software for someone new to AI who isn't comfortable writing prompts from scratch”
@ai_marketer· 94 likes
Last updated Feb 2026