Hootsuite
Social SEOEnterprise social media management with SEO-focused analytics
Overview
Hootsuite is a comprehensive social media management platform that's been serving enterprise clients since 2008. While primarily known for social scheduling and management, it plays a significant role in SEO workflows through social signal generation, brand monitoring, and content distribution. The platform manages over 18 billion social media interactions annually and serves more than 200,000 paying customers, making it one of the most established players in the social SEO space.
The platform's strength lies in its enterprise-grade features and extensive platform integrations. Hootsuite connects to over 35 social networks including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Google My Business. For SEO practitioners, this broad coverage is crucial for maintaining consistent brand presence across all channels that can influence search visibility. The platform's social listening capabilities monitor millions of online conversations, helping identify mention opportunities and reputation management needs that directly impact SEO.
Unlike simpler alternatives like Buffer or Tailwind, Hootsuite is built for complex organizational needs with approval workflows, team collaboration tools, and advanced analytics. This makes it particularly valuable for enterprise SEO teams managing multiple brands or large-scale content operations where social media supports broader search marketing objectives.
Key features
Social Media Scheduling
Bulk upload and schedule posts across multiple platforms with optimal timing recommendations. Essential for maintaining consistent content distribution that supports SEO efforts.
Social Listening
Monitor brand mentions, keywords, and competitor activity across social platforms. Helps identify content opportunities and reputation management needs that impact search visibility.
Analytics Dashboard
Track engagement metrics, reach, and social traffic referrals with customizable reports. Provides data needed to measure social signals' impact on SEO performance.
Team Collaboration
Approval workflows, content calendars, and role-based permissions for managing large-scale social campaigns. Streamlines content operations for enterprise SEO teams.
Content Curation
Discover and share relevant industry content with automated suggestions. Helps maintain active social presence that can drive traffic and support topical authority.
Inbox Management
Centralized social media communications with automated routing and response tracking. Manages customer interactions that can influence online reputation and local SEO.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Professional | $99/mo | 10 social accounts, unlimited scheduling, basic analytics, 1 user |
| Team | $249/mo | 20 social accounts, advanced analytics, 3 users, collaboration tools |
| Business | $739/mo | 35 social accounts, custom reports, 5 users, approval workflows |
| Enterprise | Custom | Unlimited accounts, dedicated support, advanced security, custom integrations |
FAQ
How does Hootsuite help with SEO?
Hootsuite supports SEO through social signal generation, brand mention monitoring, and content distribution that drives traffic. Social engagement metrics can indirectly influence search rankings through increased brand visibility and user engagement signals.
Can Hootsuite track social media ROI for SEO campaigns?
Yes, Hootsuite's analytics track referral traffic, engagement rates, and conversion metrics from social posts. You can measure how social media activity drives website visits and supports overall SEO objectives.
Does Hootsuite integrate with other SEO tools?
Hootsuite integrates with Google Analytics, Google My Business, and various third-party apps through Zapier. This allows you to connect social media performance data with broader SEO analytics and reporting.
Is Hootsuite suitable for local SEO campaigns?
Yes, Hootsuite manages Google My Business posts, location-based content, and local community engagement. These features support local SEO through consistent NAP information and local social signals.
How does Hootsuite compare to Buffer for SEO purposes?
Hootsuite offers more robust social listening and enterprise features compared to Buffer, making it better for large-scale SEO campaigns. However, Buffer provides simpler analytics and is more cost-effective for smaller teams.
Review Sentiment
10,830 reviews across 2 sources
Bottom line
Hootsuite is a proven choice for social media managers: industry-leading multi-platform scheduling with visual content calendar, backed by 10,830 reviews at 4.3/5. The recurring gripe is pricing is steep and has increased significantly.
People love
- +Industry-leading multi-platform scheduling with visual content calendar
- +Ranked #1 in social listening, analytics, and social media suites on G2
- +Supports 200,000+ businesses with robust enterprise-grade features
Common complaints
- –Pricing is steep and has increased significantly in recent years
- –Occasional bugs and glitches in the dashboard frustrate power users
- –Limited ability to customize posts per-platform and tag users across networks
Last updated Feb 2026