GrowthBar
Content OptimizationAI writing tool with built-in SEO optimization and Chrome extension
Overview
GrowthBar positions itself as an AI-first content optimization tool that combines writing assistance with SEO research in a single platform. Founded in 2020 by Mark Webster, the Chicago-based company targets content creators who want AI writing capabilities without sacrificing SEO fundamentals. Unlike pure AI writing tools that require separate keyword research, GrowthBar integrates competitor analysis and optimization scoring directly into the writing process.
The platform's standout feature is its Chrome extension, which transforms any browser into an SEO research tool. You can analyze SERPs, extract competitor data, and identify content opportunities without switching between multiple tools. This makes GrowthBar particularly appealing for content teams that need quick insights while researching topics or analyzing competitor content.
GrowthBar competes directly with Clearscope and Surfer SEO in content optimization, while also challenging AI writing tools like Jasper and Writesonic by offering SEO-specific content generation. The tool strikes a middle ground between comprehensive SEO suites and pure AI writing assistants.
Key features
AI Content Generator
Creates full blog posts and articles with built-in SEO optimization based on target keywords and competitor analysis.
Chrome Extension
Analyzes any webpage or SERP directly in your browser, showing keyword data, backlinks, and competitor insights without leaving the page.
Content Optimization Scoring
Real-time content scoring system that evaluates readability, keyword usage, and SEO factors as you write.
Competitor Content Analysis
Analyzes top-ranking pages for target keywords to identify content gaps and optimization opportunities.
Keyword Research Tool
Built-in keyword discovery with search volume, difficulty scores, and related keyword suggestions integrated into the writing workflow.
Team Collaboration
Multi-user workspace with content assignments, approval workflows, and shared keyword lists for content teams.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 5 AI blog outlines, 2 AI paragraphs, Chrome extension, keyword research |
| Standard | $36/mo | 25 AI articles, unlimited AI chat, competitor research, backlink analysis |
| Pro | $79/mo | 100 AI articles, team collaboration, priority support, advanced analytics |
| Agency | $199/mo | 300 AI articles, white label reports, unlimited team members, API access |
FAQ
How does GrowthBar's AI writing compare to dedicated AI writing tools?
GrowthBar's AI focuses specifically on SEO-optimized content with built-in keyword research and competitor analysis, while tools like Jasper or Copy.ai offer broader writing capabilities but require separate SEO tools.
Can I use GrowthBar's Chrome extension without a paid subscription?
Yes, the Chrome extension is available with the free plan, though it has limited daily queries compared to paid plans.
Does GrowthBar integrate with WordPress or other CMS platforms?
GrowthBar doesn't offer direct CMS integrations, but content can be easily exported and imported into any content management system.
How accurate is GrowthBar's keyword difficulty scoring?
GrowthBar's keyword difficulty scores are generally reliable for initial research but may not match the precision of dedicated tools like Ahrefs or Semrush for highly competitive analysis.
Review Sentiment
41 reviews across 2 sources
Bottom line
GrowthBar's free tier lets you evaluate highest-rated AI writing tool on G2 before committing to paid plans from $36/mo. Its 4.8/5 from 41 users is well-earned — the main caveat is relatively basic compared to full-featured SEO platforms for advanced users.
People love
- +Highest-rated AI writing tool on G2 — intuitive interface for blog content and SEO
- +Chrome extension provides quick keyword research and competitive insights on any SERP
- +Affordable pricing compared to enterprise SEO suites like Ahrefs and Semrush
Common complaints
- –Relatively basic compared to full-featured SEO platforms for advanced users
- –AI writing features have a learning curve for beginners despite simple UX
- –Acquired by SEOptimer — future product direction and feature continuity uncertain
Last updated Feb 2026