Diib
SEO MonitoringAutomated daily website health scoring for small businesses
Overview
Diib positions itself as an automated SEO monitoring solution designed specifically for small business owners who need website insights without deep technical knowledge. Founded in 2012 and based in Las Vegas, the platform focuses on simplifying SEO monitoring through daily health scores and actionable growth objectives. Unlike comprehensive SEO suites like Semrush or Ahrefs, Diib strips away complexity to deliver digestible insights that non-technical users can actually act upon.
The platform's core strength lies in its automated daily health scoring system that evaluates websites across multiple SEO factors including page speed, mobile optimization, social presence, and security. This hands-off approach appeals to busy small business owners who want consistent monitoring without manual auditing. Diib also provides growth objectives—specific, prioritized recommendations for improving search performance that go beyond generic "fix your meta descriptions" advice.
What sets Diib apart from other monitoring tools like ContentKing or Surfer Grow Flow is its focus on small business needs rather than enterprise complexity. The platform integrates social media monitoring alongside traditional SEO metrics, recognizing that small businesses often blur the lines between search and social marketing efforts.
Key features
Daily Health Score
Automated scoring system that evaluates website performance across multiple SEO factors. Updates daily to track improvements and identify new issues.
Growth Objectives
AI-powered recommendations for specific actions to improve search rankings. Prioritizes tasks based on potential impact and difficulty.
Competitor Benchmarking
Tracks performance against up to 5 competitors with insights into their keyword rankings and traffic patterns.
Social Media Monitoring
Monitors social signals and engagement across major platforms to understand digital presence beyond search.
Website Speed Analysis
Continuous monitoring of page load times with specific recommendations for performance improvements.
Keyword Tracking
Monitors rankings for target keywords with position changes and opportunity identification.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Daily health scores, basic objectives, limited insights |
| Pro | $7.99/mo | Advanced objectives, competitor analysis, keyword tracking, weekly reports |
| Business | $14.99/mo | Multiple websites, agency features, white-label reports, priority support |
FAQ
How does Diib's health score compare to other SEO audit tools?
Diib focuses on simplicity with daily automated scoring, while tools like Screaming Frog or Sitebulb provide more technical depth. Diib is designed for small business owners who want quick insights without SEO expertise.
Can Diib handle enterprise-level websites?
No, Diib is specifically built for small to medium businesses with simpler site architectures. Large enterprise sites need more sophisticated tools like Botify or Conductor.
Does the free plan provide enough value for basic monitoring?
The free plan gives basic health scoring and limited objectives, which works for very small sites. However, most users need the Pro plan for competitor analysis and detailed keyword tracking.
How accurate is Diib's competitor analysis feature?
Diib provides basic competitor metrics that are useful for small business benchmarking but lacks the depth of dedicated competitive intelligence tools like Similarweb or SpyFu.
Is Diib suitable for SEO agencies managing multiple clients?
The Business plan offers multi-site management and white-label reports, but agencies typically need more robust platforms like AgencyAnalytics or Raven Tools for comprehensive client reporting.
Review Sentiment
37 reviews across 2 sources
Bottom line
Diib offers a free tier to test beginner-friendly interface, with paid plans from $7.99/mo. At 3.6/5, it's a reasonable option for SEO managers, though poor customer support.
People love
- +Beginner-friendly interface that transforms complex SEO data into clear, actionable daily tasks
- +Good keyword research capabilities for finding relevant search terms and unwanted backlinks
- +Competitor benchmarking helps small businesses understand their position relative to rivals
Common complaints
- –Poor customer support — users report difficulty reaching humans beyond chatbot responses
- –Misleading marketing claims, including promised DA67 backlinks that were never delivered
- –Expensive paid plans relative to feature depth — free version is very limited and navigation is gated by subscription level
Last updated Feb 2026