Detailed.com
SEO AnalysisChrome extension for instant competitor SEO insights
Overview
Detailed.com positions itself as a quick-hit competitive analysis tool built around a Chrome extension that delivers SEO insights in seconds. Founded in 2019 as a remote-first company, it targets SEO professionals who need rapid competitor intelligence without opening multiple tools or waiting for lengthy reports.
The platform's core strength lies in its browser extension approach. Instead of requiring you to log into a separate dashboard and manually enter URLs, Detailed.com analyzes whatever site you're currently browsing with a single click. This makes it particularly useful for on-the-fly competitive research during content planning, link prospecting, or client pitches.
Unlike comprehensive SEO platforms like Ahrefs or Semrush, Detailed.com deliberately keeps its feature set focused. You won't find keyword research tools, rank tracking dashboards, or content optimization features here. Instead, it excels at one thing: giving you immediate answers about any website's SEO profile without disrupting your workflow.
Score breakdown
Composite Score
29.4Our review
Detailed.com is a free SEO resource and Chrome extension from Matt Diggity providing quick SEO analysis and competitor research directly in the browser. Its newsletter is one of the most popular in the SEO community.
Pros
- ✓Instant competitive analysis without leaving your browser
- ✓Zero learning curve with simple one-click operation
- ✓Free tool with good value for basic SEO insights
Cons
- —Extremely limited feature set compared to full SEO platforms
- —No API or integrations for workflow automation
- —Lacks advanced SEO capabilities like keyword research or rank tracking
Best for
Key features
Chrome Extension
Analyzes any website you visit with one click, showing domain authority, backlinks, and key SEO metrics directly in your browser.
Backlink Analysis
Reveals competitor backlink profiles with referring domains, anchor text distribution, and link quality scores.
Site Metrics Dashboard
Displays domain authority, organic traffic estimates, keyword rankings, and technical SEO health scores.
Competitor Comparison
Side-by-side analysis of multiple domains with ranking overlap, content gaps, and backlink opportunities.
Quick SEO Audit
Instant technical SEO checks covering page speed, mobile friendliness, and on-page optimization issues.
Keyword Tracking
Monitors ranking positions for target keywords with historical data and SERP feature tracking.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | Chrome extension, basic site metrics, limited queries |
| Pro | $29/month | Unlimited queries, advanced metrics, bulk analysis, API access |
| Team | $99/month | Multiple users, shared reports, priority support, custom exports |
FAQ
How accurate is Detailed.com's backlink data compared to Ahrefs?
Detailed.com uses its own crawl data which tends to be smaller than Ahrefs' index. It's suitable for quick competitive research but not comprehensive backlink audits.
Can I use the Chrome extension on any website?
Yes, the extension works on any public website and provides instant SEO metrics. The free version has daily query limits that reset every 24 hours.
Does Detailed.com offer API access for bulk analysis?
API access is available on Pro and Team plans, allowing you to integrate Detailed.com's data into your own tools or workflows.
What makes Detailed.com different from other browser extensions?
It focuses specifically on competitive analysis and backlink data rather than general SEO metrics, making it faster for competitor research workflows.
How often is the data updated in Detailed.com?
Domain metrics and backlink data are updated monthly, while keyword rankings refresh weekly. Real-time technical audits happen on each scan.
Capabilities
AI Visibility Metrics
Content & Optimization
Traditional SEO
Technical & Integrations
Social Proof
40,000+ subscribers
Notable Customers
Testimonials
“Glen is one of the very few people I reach out to for SEO advice.”
“If you're looking to skill up in actually getting sites to rank, Allsopp's content is a must read.”
“Glen has been my go-to source for SEO advice and lessons for years.”
How does Detailed.com compare?
Side-by-side comparisons with , and more.
aiseo.is Score
#1 of 1 in SEO Analysis
Review Sentiment
🔵𝕏 sentiment
positive10 posts
“The Most Underrated SEO Tools Going into 2026: [...] Chrome Extensions I Still Use: - Detailed SEO”
@Charles_SEO
“I have some big personal news: Detailed has been acquired by Ahrefs. 🎉 I'm also super excited to be joining the company [...] The Detailed SEO Extension and all current features will remain free. In five years it has grown to 450,000+ weekly users”
@ViperChill
Last updated Feb 2026
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