ContentShake AI
AI WritingSemrush's AI writer with competitive data integration
Overview
ContentShake AI launched in 2023 as Semrush's answer to the growing demand for AI-powered content creation that goes beyond basic text generation. Unlike standalone AI writing tools, ContentShake AI uses Semrush's massive database of competitive intelligence and SERP data to inform every piece of content it creates. This integration with real market data sets it apart from tools like Jasper or Copy.ai that rely primarily on language models without current competitive context.
The tool represents Semrush's attempt to create an all-in-one content solution that combines their strength in competitive analysis with modern AI writing capabilities. Rather than forcing users to jump between separate tools for research, writing, and optimization, ContentShake AI handles the entire content creation pipeline from initial competitor analysis to final SEO-optimized output.
What makes ContentShake AI particularly interesting is its approach to brand voice consistency and competitive positioning. The tool doesn't just generate generic content—it analyzes what's currently ranking for your target keywords and identifies specific content gaps your competitors haven't addressed.
Key features
Competitive Content Analysis
Analyzes top-ranking competitors to identify content gaps and optimization opportunities before writing. Pulls real SERP data to inform content strategy.
Brand Voice Training
Learns your company's writing style from existing content samples to maintain consistent tone across all generated articles.
Real-time SEO Optimization
Integrates live keyword data and search trends to optimize content as it's generated, not as an afterthought.
Content Templates Library
Provides industry-specific templates for different content types including blog posts, product descriptions, and landing pages.
AI Content Quality Scoring
Evaluates generated content for readability, SEO potential, and brand alignment before publishing.
Multi-language Support
Generates content in over 25 languages while maintaining SEO best practices for each market.
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free | $0 | 5 articles per month, basic templates, limited brand voice |
| Pro | $60/mo | 30 articles per month, advanced templates, full brand voice customization, competitor analysis |
| Business | $120/mo | 100 articles per month, priority support, team collaboration, advanced analytics |
FAQ
How does ContentShake AI compare to other AI writing tools?
ContentShake AI differentiates itself by integrating Semrush's competitive intelligence data directly into the writing process. Unlike standalone AI writers like Jasper or Copy.ai, it pulls real competitor analysis and SERP data to inform content strategy.
Can ContentShake AI detect if content was written by AI?
ContentShake AI focuses on content generation, not detection. For AI content detection, you'd need dedicated tools like Originality.ai or GPTZero to check the output.
Does ContentShake AI work with existing SEO workflows?
Yes, it integrates well with other Semrush tools and can export content for use with optimization tools like Surfer SEO or Clearscope for additional refinement.
What's the content quality like compared to human writers?
The quality varies by topic complexity and brand voice requirements. It excels at data-driven content and basic informational articles but may need human editing for nuanced topics or highly technical content.
Can multiple team members use ContentShake AI?
Business plans support team collaboration with shared brand voice settings and content approval workflows. Individual plans are limited to single users.
How does ContentShake AI compare?
Review Sentiment
18 reviews across 1 source
Bottom line
Try before you buy: ContentShake AI offers a free tier and holds a 4.3/5 for deep SEO integration with Semrush data. Paid plans start at $60/mo, and the main trade-off is generated content often feels generic and requires significant manual.
People love
- +Deep SEO integration with Semrush data for keyword recommendations and competitive analysis
- +Combines content ideation, AI writing, and optimization in a single workflow
- +Seamless publishing to WordPress and Google Docs with real-time SEO scoring
Common complaints
- –Generated content often feels generic and requires significant manual editing for brand voice
- –Priced at $60/month as a Semrush add-on — expensive for small businesses
- –Limited nuance for niche or technical topics where AI output falls short
Last updated Feb 2026