A horizontally scrolling video section in search results, typically showing YouTube and web video content for relevant queries.
A video carousel is a horizontally scrollable section of video results that appears in Google's search engine results pages (SERPs), primarily featuring YouTube videos alongside other video content from across the web. This SERP feature presents multiple video thumbnails in a side-scrolling format, allowing users to browse video options without leaving the search results page.
Video carousels appear for queries where Google determines that video content would best serve user intent, particularly for how-to searches, product demonstrations, entertainment topics, news events, and educational content. The carousel typically shows 3-6 videos initially visible, with additional videos accessible through horizontal scrolling.
Why It Matters for AI SEO
Google's AI systems have become increasingly sophisticated at determining when video content should rank prominently for specific queries. Machine learning algorithms analyze search patterns, user engagement data, and query semantics to decide when to trigger video carousels. This means AI is actively reshaping how video content competes for visibility in search results. For SEO practitioners, video carousels represent both an opportunity and a challenge. While they can drive significant traffic when your videos appear in the carousel, they also represent zero-click searches where users may consume content directly within the SERP without visiting your site. AI-powered content optimization tools now help creators understand which topics and formats are most likely to trigger video carousel appearances.
How It Works
Video carousels primarily pull content from YouTube, given Google's ownership of the platform, but can also feature videos from other sources with proper video schema markup. To optimize for video carousel inclusion, focus on creating videos that target specific informational queries with clear, descriptive titles that match search intent. Implement video schema markup using structured data to help Google understand your video content. Include key properties like name, description, thumbnailUrl, uploadDate, and duration. Tools like Schema Pro can automate this process for WordPress sites. Additionally, optimize your video thumbnails since they serve as the primary visual element users see in the carousel. Monitor your video performance in Google Search Console under the "Video" tab to track impressions, clicks, and average position. Use tools like Ahrefs or Semrush to analyze which keywords trigger video carousels in your niche and create content targeting those opportunities.
Common Mistakes
The biggest mistake is creating video content without considering search intent. Videos that rank in carousels typically address specific problems or questions directly. Generic or overly promotional content rarely appears in video carousels. Another common error is neglecting video schema markup or implementing it incorrectly, which can prevent Google from understanding and featuring your video content appropriately. Many creators also overlook the importance of compelling thumbnails and titles optimized for search rather than just clickbait. Since carousel real estate is limited, your thumbnail and title must immediately communicate value to both users and Google's algorithms.