Quick Verdict
AIOSEO and Frase solve different problems in your content workflow. AIOSEO is primarily a WordPress plugin that handles technical SEO, metadata, and site optimization with some AI-powered content features bolted on. Frase is a dedicated content brief generator that uses AI to research topics and create optimization-focused outlines.
The choice between them isn't really about features — it's about workflow. AIOSEO works inside WordPress and focuses on optimizing what you've already written. Frase works outside your CMS and focuses on planning what to write next.
Score comparison
Score Comparison
| Dimension | AIOSEO | Frase |
|---|---|---|
| Feature Depth | 27.0 | 41.0 |
| Ease of Use | 50.0 | 50.0 |
| Data Quality | 10.0 | 66.0 |
| Value for Money | 89.0 | 95.0 |
| Integration | 35.0 | 20.0 |
| Market Traction | 19.0 | 19.0 |
Feature comparison
| Feature | AIOSEO | Frase |
|---|---|---|
| AI Writing Assistant | ✓ | — |
| LLMs.txt Generator | ✓ | — |
| Smart Schema Markup | ✓ | — |
| TruSEO Score | ✓ | — |
| Local SEO Manager | ✓ | — |
| Search Statistics | ✓ | — |
| Advanced XML Sitemaps | ✓ | — |
| Social Media Integration | ✓ | — |
| Content Briefs | — | ✓ |
| AI Writer | — | ✓ |
| SERP Analysis | — | ✓ |
| Answer Engine | — | ✓ |
Pricing comparison
| Plan | AIOSEO | Frase |
|---|---|---|
| Free | $0 | $15/mo |
| Lite | $49.60/yr | $45/mo |
| Plus | $99.60/yr | $115/mo |
| Pro | $199.60/yr | — |
| Elite | $399.60/yr | — |
Feature Comparison
AIOSEO's strength is comprehensive WordPress SEO management. You get schema markup, XML sitemaps, redirect management, and their newer AI Writing Assistant that can generate meta descriptions and titles. Their LLMs.txt generator helps your site work better with AI crawlers, and the rank tracking shows how your pages perform in search results. Frase takes a research-first approach to content creation. It analyzes top-ranking pages for your target keywords, extracts common topics and questions, then generates detailed content briefs. The AI optimizer suggests headings, identifies content gaps, and even writes sections if needed. But it won't fix your site's technical SEO issues or manage your WordPress metadata. AIOSEO handles the technical foundation while Frase handles content strategy. Neither tool does both jobs particularly well — AIOSEO's content features feel like an afterthought, and Frase can't optimize your site's structure.
Pricing Comparison
AIOSEO starts at $49.60 per year for their Pro plan, which includes the AI features on up to 3 sites. Their free version covers basic SEO optimization but skips the AI tools. Frase costs $15 monthly ($180 yearly) for their Solo plan, which includes 4 articles per month and unlimited content briefs. The pricing structures reveal different use cases. AIOSEO charges based on how many sites you manage, making it cost-effective for WordPress developers or agencies. Frase charges based on content volume, making it expensive if you're publishing daily but reasonable for weekly content schedules.
Best For
AIOSEO makes sense if you run WordPress sites and need comprehensive SEO management with occasional AI assistance. The plugin handles everything from technical optimization to basic content suggestions, and the yearly pricing works well for established sites that need ongoing maintenance more than daily content creation. Frase works better if content planning is your main bottleneck. You're publishing regularly, struggling with topic research, or managing content teams that need detailed briefs. The monthly cost hurts, but the time saved on research and outline creation often justifies it for active content operations.
The Verdict
Pick AIOSEO if you need a WordPress SEO foundation with light content help. Pick Frase if you need serious content research and brief generation. Most serious content marketers end up using both — AIOSEO for technical optimization and Frase for content planning. Start with AIOSEO's free version to handle your technical SEO, then add Frase when content research becomes your main time sink.